Predicting Consumer Responses to a Chatbot on Facebook. - Brahim Zarouali; Evert Van den Broeck; Michel Walrave; Karolien Poels (Cyberpsychology Behav. Soc. Netw., 2018)

An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance. - Evert Van den Broeck; Karolien Poels; Michel Walrave (Telematics Informatics, 2018)

Chatbot advertising effectiveness: When does the message get through? - Evert Van den Broeck; Brahim Zarouali; Karolien Poels (Comput. Hum. Behav., 2019)