Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation. - Nadine Hennigs; Steffen Schmidt; Klaus-Peter Wiedmann; Evmorfia Karampournioti; Franziska Labenz (Int. J. Serv. Technol. Manag., 2017)

Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention. - Evmorfia Karampournioti; Klaus-Peter Wiedmann (Internet Res., 2022)