The Effectiveness of Personalized E-mail Newsletters and the Role of Personal Characteristics. - Ewa Maslowska; Bas van den Putte; Edith G. Smit (Cyberpsychology Behav. Soc. Netw., 2011)

"Understanding a fury in your words": The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors. - Su Jung Kim; Rebecca Jen-Hui Wang; Ewa Maslowska; Edward C. Malthouse (Comput. Hum. Behav., 2016)

Do customer reviews drive purchase decisions? The moderating roles of review exposure and price. - Ewa Maslowska; Edward C. Malthouse; Vijay Viswanathan 003 (Decis. Support Syst., 2017)

The paradox of (dis)trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews. - Su Jung Kim; Ewa Maslowska; Ali Tamaddoni (Decis. Support Syst., 2019)

Engaging with TV events on Twitter. - Claire Monique Segijn; Ewa Maslowska; Theo B. Araujo; Vijay Viswanathan 003 (Internet Res., 2020)

The effects of trait-based personalization in social media advertising. - Stephan Winter 002; Ewa Maslowska; Anne L. Vos (Comput. Hum. Behav., 2021)

Audience-Centric Natural Language Generation via Style Infusion. - Samraj Moorjani; Adit Krishnan; Hari Sundaram; Ewa Maslowska; Aravind Sankar (EMNLP (Findings), 2022)