Online customer-initiated contacts and the development of profitable relationships. - Jesús Cambra-Fierro; Iguácel Melero; F. Javier Sese (Electron. Commer. Res. Appl., 2017)

What drives consumers' active participation in the online channel? Customer equity, experience quality, and relationship proneness. - Jesús Cambra-Fierro; Lily Xuehui Gao; Iguácel Melero; F. Javier Sese (Electron. Commer. Res. Appl., 2019)