Sunk-Cost Effects on Purely Behavioral Investments. - Marcus Cunha Jr.; Fabio Caldieraro (Cogn. Sci., 2009)

Optimal Sales Force Diversification and Group Incentive Payments. - Fabio Caldieraro; Anne T. Coughlan (Mark. Sci., 2009)

On the Observability of Purely Behavioral Sunk-Cost Effects: Theoretical and Empirical Support for the BISC Model. - Marcus Cunha Jr.; Fabio Caldieraro (Cogn. Sci., 2010)

The Role of Brand Image and Product Characteristics on Firms' Entry and OEM Decisions. - Fabio Caldieraro (Manag. Sci., 2016)