Bringing Dead Brands Back From the Grave: The Power of Social Media. - Fadi Almazyad; Eleanor T. Loiacono; Purvi Shah (AMCIS, 2018)

From the Street to the Tweet: Applying Task Technology Fit to Examine the Information Technology Role in Revolutionizing Social Movements. - Fadi Almazyad; Eleanor T. Loiacono (HCI (13), 2019)

Control vs Content: A Systematic Review of the Social Media Research Literature. - Fadi Almazyad; Eleanor T. Loiacono (HICSS, 2020)