Factors determining a Firm's Innovativeness: an Empirical Study of Chinese E-Commerce Industry. - Fangfang Hou; Alain Yee-Loong Chong; Boying Li (PACIS, 2016)

Repurchase intention in the Chinese e-marketplace: Roles of interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms. - HaiJun Bao; Boying Li; Jiaying Shen; Fangfang Hou (Ind. Manag. Data Syst., 2016)

The Effect of Region-specific Institutions and Firm-specific Resources on Firm's Innovativeness in China. - Fangfang Hou (PACIS, 2017)

Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: the Moderating Role of Readability. - Boying Li; Fangfang Hou; Zhengzhi Guan; Alain Yee-Loong Chong; Xiaodie Pu (PACIS, 2017)

Importance of Community Influence and Meter Message on Brand Value Co-creation: a Study In Social Commerce Research - in - Progress. - Teng Ma 003; Zhengzhi Guan; Boying Li; Fangfang Hou; Alain Yee-Loong Chong (CONF-IRM, 2018)

What Drives People to Purchase Virtual Gifts in Live Streaming? The Mediating Role of Flow. - Boying Li; Fangfang Hou; Zhengzhi Guan; Alain Yee-Loong Chong (PACIS, 2018)

What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment. - Zhengzhi Guan; Fangfang Hou; Boying Li; Alain Yee-Loong Chong; Chee Wei David Phang (ICIS, 2019)

How Social Experience Encourages Donation Intention to Charitable Crowdfunding Projects on Social Media: Empathy and Personal Impulsiveness. - Boying Li; Fangfang Hou; Zhengzhi Guan; Alain Yee-Loong Chong (PACIS, 2019)

What determines customers' continuance intention of FinTech? Evidence from YuEbao. - Zhenning Wang; Zhengzhi (Gordon) Guan; Fangfang Hou; Boying Li; Wangyue Zhou (Ind. Manag. Data Syst., 2019)

Understanding the Purchase Intention of VIRTU-al gifts in Live Streaming: Flow Theory and Swift Guanxi. - Zhengzhi Guan; Fangfang Hou; Boying Li; Alain Yee-Loong Chong (ECIS, 2020)

Disentangling the Effects of Narrative and Statistical Evidence on Donations in Charitable Crowdfunding: A Narrative Persuasion Perspective. - Zhengzhi Guan; Fangfang Hou; Boying Li; Zhao Cai; Alain Yee-Loong Chong; Eric T. K. Lim; Chee-Wee Tan (PACIS, 2020)

Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience. - Fangfang Hou; Zhengzhi Guan; Boying Li; Yueqiu Hu; Alain Yee-Loong Chong (PACIS, 2020)

Factors influencing people's continuous watching intention and consumption intention in live streaming. - Fangfang Hou; Zhengzhi Guan; Boying Li; Alain Yee-Loong Chong (Internet Res., 2020)

A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media. - Zhengzhi Guan; Boying Li; Fangfang Hou; Alain Yee-Loong Chong; Jason Bennett Thatcher (PACIS, 2022)

What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model. - Zhengzhi Guan; Fangfang Hou; Boying Li; Chee Wei Phang; Alain Yee-Loong Chong (Inf. Syst. J., 2022)

Social Presence in Social Live Streaming Service: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction. - Fangfang Hou; Zhengzhi Guan; Alain Yee-Loong Chong (PACIS, 2023)

The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding. - Boying Li; Fangfang Hou; Zhengzhi Guan; Alain Yee-Loong Chong (Inf. Technol. People, 2023)

The Role of Complementary Innovations: Releasing Strategy of DLCs on Digital Game Platforms. - Teng Ma 003; Fang Cao; Mengyao Fu; Fangfang Hou; Zhengzhi Guan; Chee-Wee Tan (ICIS, 2024)

Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences. - Zongyuan Shao; Fangfang Hou; Boying Li; Zhengzhi Guan (PACIS, 2024)

The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis. - Fangfang Hou; Boying Li; Zhengzhi Guan; Alain Yee-Loong Chong; Chee Wei Phang (Internet Res., 2024)

Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA. - Teng Ma 003; Yue Cheng; Zhengzhi Guan; Boying Li; Fangfang Hou; Eric Tze Kuan Lim (Inf. Syst. J., 2024)

Streaming together: Unraveling social experiences in social live streaming services. - Fangfang Hou; Zhengzhi Guan; Boying Li; Alain Yee-Loong Chong (Inf. Manag., 2025)