Who acts more like a game theorist? Group and individual play in a sequential market game and the effect of the time horizon. - Wieland Müller; Fangfang Tan (Games Econ. Behav., 2013)

E-commerce Recommendation with Personalized Promotion. - Qi Zhao; Yi Zhang 001; Daniel Friedman; Fangfang Tan (RecSys, 2015)

"Success breeds success" or "Pride goes before a fall"?: Teams and individuals in multi-contest tournaments. - Qiang Fu; Changxia Ke; Fangfang Tan (Games Econ. Behav., 2015)

Unlocking Sales Growth: Account Prioritization Engine with Explainable AI. - Suvendu Jena; Jilei Yang; Fangfang Tan (CoRR, 2023)