Insights into consumers: exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love. - Kamelia Shahid; Qing Yang 026; Abdul Waheed; Farrah Arif (Int. J. Inf. Syst. Chang. Manag., 2022)

Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era. - Abdul Waheed; Nargis Afzal; Muhammad Faisal Shahzad; Farrah Arif; Muhammad Usman; Yasir Rashid (Int. J. Online Mark., 2022)