Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model. - Farrah Zeba; Shirshendu Ganguli (Int. J. Inf. Syst. Serv. Sect., 2016)

Hedonic and Utilitarian Values Behind Engagement of Online Consumers. - Farrah Zeba; Musarrat Shaheen; Raveesh Krishnankutty (J. Electron. Commer. Organ., 2020)