The Role of Trust Transfer in Facilitating Stickiness Behavior in Live Streaming: A Socio-technical Perspective. - Wen-Kuo Chen; Fatih Yanbegi; Andri Dayarana K. Silalahi; Pantas H. Silaban; Ixora Javanisa Eunike; Serhan Demirci (ICIMTech, 2023)