The Determinants of Social Media Engagement for Fashion Industry in Oman: A Descriptive Analysis. - Fatma Salim Al Rabaani; Aiman Moyaid Said (ICAART (2), 2021)

Using the data mining technique to predict successful customer engagement of marketing campaigns in social media. - Fatema Salim Al Rabaani; Aiman Moyaid Said; Sallam Osman Fageeri; AbdulRahman Khalifa AlAbdulsalam (Int. J. Bus. Intell. Data Min., 2023)