Awareness and Exploitation of the Potential of the Web by SMTEs: The Case of Alpine Hotels in Italy and France. - Mariangela Franch; Umberto Martini; Pierluigi Novi Inverardi; Federica Buffa (ENTER, 2005)

The Web as (a Weak) Enabler of New Marketing Approaches. An In-Depth Study of SMTEs in the Dolomites. - Mariangela Franch; Umberto Martini; Luisa Mich; Pierluigi Novi Inverardi; Federica Buffa (ENTER, 2006)