Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses & Gratifications Theory Perspective. - Fedric Kujur; Saumya Singh (J. Theor. Appl. Electron. Commer. Res., 2020)

Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers' Activity in India. - Sukanya Sharma; Saumya Singh; Fedric Kujur; Gairik Das (J. Theor. Appl. Electron. Commer. Res., 2021)