Factors Affecting the Big Data Adoption as a Marketing Tool in SMEs. - Jesús Silva; Lissette Hernández-Fernández; Esperanza Torres Cuadrado; Nohora Mercado-Caruso; Carlos Rengifo Espinosa; Felipe Acosta Ortega; Hugo Hernández Palma; Genett Jiménez-Delgado (DMBD, 2019)

Internationalization of Higher Education Institutions through Marketing Orientation. - Ana Moreno-Charris; Adalberto Escobar Castillo; Carlos Rondón Rodriguez; Stefany Palacio de la Cruz; Olson Ortíz Tovar; Felipe Acosta Ortega (EUSPN/ICTH, 2022)

Design of a Framework Based on MCDM and Data Analytics for Improving the Inventory Management of Supplies for Clinical Studies: A Case Study in a Research Center of a High Complexity Clinic. - Genett Isabel Jiménez-Delgado; Imran Aslan; Hugo Hernández Palma; Mario Orozco Bohorquez; Felipe Acosta Ortega; Jonny Plazas-Alvarado; Angelica Jimenez Coronado; Alberto Roncallo-Pichon; Roberto Antonio Morales Espinosa (HCI (65), 2024)

A Hybrid Multi-criteria Decision-Making Model for Supplier Selection Based on Secure International Commerce: A Case Study of the Lithography Industry. - Genett Isabel Jiménez-Delgado; Hugo Hernández Palma; Dionicio Neira-Rodado; Bellanith Ruth Lucena León Castro; Anderson Nieto-Granados; Dairo Novoa; Felipe Acosta Ortega; Osman Redondo Bilbao; Jairo Martínez Ventura (HCI (64), 2024)