Graph Intention Network for Click-through Rate Prediction in Sponsored Search. - Feng Li 067; Zhenrui Chen; Pengjie Wang 002; Yi Ren; Di Zhang; Xiaoyu Zhu (SIGIR, 2019)

Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction. - Feng Li 067; Bencheng Yan; Qingqing Long; Pengjie Wang 002; Wei Lin 016; Jian Xu 015; Bo Zheng 007 (SIGIR, 2021)

APG: Adaptive Parameter Generation Network for Click-Through Rate Prediction. - Bencheng Yan; Pengjie Wang 002; Kai Zhang 001; Feng Li 067; Hongbo Deng; Jian Xu 015; Bo Zheng 007 (NeurIPS, 2022)

Joint Optimization of Ad Ranking and Creative Selection. - Kaiyi Lin; Xiang Zhang 001; Feng Li 067; Pengjie Wang 002; Qingqing Long; Hongbo Deng; Jian Xu 015; Bo Zheng 007 (SIGIR, 2022)

APG: Adaptive Parameter Generation Network for Click-Through Rate Prediction. - Bencheng Yan; Pengjie Wang 002; Kai Zhang 001; Feng Li 067; Jian Xu 015; Bo Zheng 007 (CoRR, 2022)

VALUE: Value-Aware Large Language Model for Query Rewriting via Weighted Trie in Sponsored Search. - Boyang Zuo; Xiao Zhang; Feng Li 067; Pengjie Wang 002; Jian Xu 015; Bo Zheng 007 (CoRR, 2025)

GFlowGR: Fine-tuning Generative Recommendation Frameworks with Generative Flow Networks. - Yejing Wang; Shengyu Zhou; Jinyu Lu; Qidong Liu 002; Xinhang Li 001; Wenlin Zhang 001; Feng Li 067; Pengjie Wang 002; Jian Xu 015; Bo Zheng 007; Xiangyu Zhao 001 (CoRR, 2025)

LoFT-LLM: Low-Frequency Time-series Forecasting with Large Language Models. - Jiacheng You; Jingcheng Yang; Yuhang Xie; Zhongxuan Wu; Xiucheng Li; Feng Li 067; Pengjie Wang 002; Jian Xu 015; Bo Zheng 007; Xinyang Chen 001 (KDD (1), 2026)

VALUE: Value-Aware Large Language Model for Query Rewriting via Weighted Trie in Sponsored Search. - Xiao Zhang; Guanyu Chen; Boyang Zuo; Feng Li 067; Pengjie Wang 002; Jian Xu 015; Bo Zheng 007 (KDD (1), 2026)

NEZHA: A Zero-sacrifice and Hyperspeed Decoding Architecture for Generative Recommendations. - Yejing Wang; Shengyu Zhou; Jinyu Lu; Ziwei Liu 010; Langming Liu; Maolin Wang 001; Wenlin Zhang 001; Feng Li 067; Wenbo Su; Pengjie Wang 002; Jian Xu 015; Xiangyu Zhao 001 (WWW, 2026)