Showrooming and Webrooming: Investigating the Consumer's Path to Purchase Intention. - Izza Ramzan; Fizza Ramzan; Muhammad Ibrahim; Naseem Abidi; Amer Hani Al-Kassem; Riktesh Srivastava (ICCR, 2022)

Innovativeness and Involvement: An Unexpected Purchase Due to a Referral Behavior. - Fizza Ramzan; Izza Ramzan; Muhammad Ibrahim; Kiran Tangri; Amer Hani Al-Kassem; Mohammad Inairat; Sunita Marwaha; Mounir El Khatib (ICCR, 2022)