The User-journey in Online Search - An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data. - Florian Nottorf; Andreas Mastel; Burkhardt Funk (DCNET/ICE-B/OPTICS, 2012)

Consumer Online Search Behavior: A Cross-Industry Analysis Based on User-Level Data. - Florian Nottorf; Andreas Mastel; Burkhardt Funk (ICETE (Selected Papers), 2012)

The Economic Value Of Clickstream Data From An Advertiser's Perspective. - Florian Nottorf; Burkhardt Funk (ECIS, 2013)

Which Clicks Lead to Conversions? - Modeling User-journeys Across Multiple Types of Online Advertising. - Florian Nottorf (DCNET/ICE-B/OPTICS, 2013)

Multi-channel Attribution Modeling on User Journeys. - Florian Nottorf (ICETE (Selected Papers), 2013)

Operational Integration of EMIS and ERP Systems. - Florian Nottorf; Andreas Mastel (ITEE, 2013)

A cross-industry analysis of the spillover effect in paid search advertising. - Florian Nottorf; Burkhardt Funk (Electron. Mark., 2013)

Decision Support and Online Advertising - Development and Empirical Testing of a Data Landscape. - Thomas Hansmann; Florian Nottorf (ICE-B, 2014)

Decision Support in the Field of Online Marketing - Development of a Data Landscape. - Thomas Hansmann; Florian Nottorf (ICETE (Selected Papers), 2014)

Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals. - Florian Nottorf (Electron. Commer. Res. Appl., 2014)