Comparative Advertising and In-Store Displays. - Greg Shaffer; Florian Zettelmeyer (Mark. Sci., 2009)

"The Best Price You'll Ever Get": The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry. - Meghan R. Busse; Duncan Simester; Florian Zettelmeyer (Mark. Sci., 2010)

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. - Brett R. Gordon; Florian Zettelmeyer; Neha Bhargava; Daniel Chapsky (Mark. Sci., 2019)

How Market Power Affects Dynamic Pricing: Evidence from Inventory Fluctuations at Car Dealerships. - Ayelet Israeli; Fiona Scott-Morton; Jorge Silva-Risso; Florian Zettelmeyer (Manag. Sci., 2022)

Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. - Brett R. Gordon; Robert Moakler; Florian Zettelmeyer (Mark. Sci., 2023)