Increasing Mobile Search Ad Spend: Cross-device Effects. - Michelle Andrews; Ting Li 022; Francesco Balocco (ICIS, 2018)

LemonAds: Impression Quality in Programmatic Advertising. - Francesco Balocco; Ting Li 022 (ICIS, 2019)

Off With Their Headers: Mechanism Choices in Online Display Advertising. - Francesco Balocco; Yixin Lu; Ting Li 022 (ICIS, 2020)