On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research. - Giovanni Vecchiato; Laura Astolfi; Fabrizio de Vico Fallani; Jlenia Toppi; Fabio Aloise; Francesco Bez; Daming Wei; Wanzeng Kong; Guojun Dai; Febo Cincotti; Donatella Mattia; Fabio Babiloni (Comput. Intell. Neurosci., 2011)

Spectral EEG frontal asymmetries correlate with the experienced pleasantness of TV commercial advertisements. - Giovanni Vecchiato; Jlenia Toppi; Laura Astolfi; Fabrizio de Vico Fallani; Febo Cincotti; Donatella Mattia; Francesco Bez; Fabio Babiloni (Medical Biol. Eng. Comput., 2011)