Design for Facilitating eBay Transactions Using Skype. - Frank Y. Guo; Sulekha Nair (HCI (11), 2007)

User Experience Research and Management of Online Advertising and Merchandising. - Frank Y. Guo (HCI (14), 2009)

Creating Effective Personas for Product Design: Insights from a Case Study. - Frank Y. Guo; Sanjay Shamdasani; Bruce Randall (HCI (15), 2011)

Designing Web Marketing that Works for Users: Finding Best Practices through Evaluation and Conversation. - Kate Welker; Frank Y. Guo; Sanjay Shamdasani (HCI (15), 2011)

Developing Customer Experience Ecosystem - Driving Business Results by Integrating Multiple Touch Points. - Frank Y. Guo (HCI (21), 2013)