Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats. - Jan-Michael Becker; Arun Rai; Christian M. Ringle; Franziska Völckner (MIS Q., 2013)

Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. - Sonja Gensler; Franziska Völckner; Marc Egger; Kai Fischbach; Detlef Schoder (Int. J. Electron. Commer., 2015)

Brand Positioning Based on Brand Image-Country Image Fit. - Kristina Klein; Franziska Völckner; Hernán A. Bruno; Henrik Sattler; Pascal Bruno (Mark. Sci., 2019)