Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. - Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker (Online Inf. Rev., 2017)

The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. - Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker (Int. J. Electron. Commer., 2019)

Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis. - Ana Isabel Lopes; Nathalie Dens; Patrick De Pelsmacker; Freya De Keyzer (Online Inf. Rev., 2021)

Let's get personal: Which elements elicit perceived personalization in social media advertising? - Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker (Electron. Commer. Res. Appl., 2022)

The processing of native advertising compared to banner advertising: an eye-tracking experiment. - Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker (Electron. Commer. Res., 2023)