Improving the Forecasting Accuracy of 2-Step Segmentation Models. - Friederike Paetz (OR, 2016)

Consumer's Sport Preference as a Predictor for His/Her Response to Brand Personality. - Friederike Paetz; Regina Semmler-Ludwig (OR, 2017)

The benefits of incorporating utility dependencies in finite mixture probit models. - Friederike Paetz; Winfried J. Steiner (OR Spectr., 2017)

Predicting and optimizing marketing performance in dynamic markets. - Daniel Guhl; Friederike Paetz; Udo Wagner; Michel Wedel (OR Spectr., 2024)