Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce. - Xueming Luo; Yuchi Zhang; Fue Zeng; Zhe Qu (MIS Q., 2020)

Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals. - Fue Zeng; Ruijuan Wang; Stella Yiyan Li; Zhe Qu (Inf. Manag., 2022)