The role of cognitive complexity and risk aversion in online herd behavior. - G. Rejikumar; Aswathy Asokan-Ajitha; Sofi Dinesh; Ajay Jose (Electron. Commer. Res., 2022)

A study on farmers' perceptions about the scope of the Kisan Suvidha App in improving agricultural sustainability. - Muganyizi Jonas Bisheko; G. Rejikumar (ICTAS, 2023)

Modeling Patient Perceptions About Generic Drug Quality and Trust With Doctors: An Empirical Analysis for Creating Sustainable Healthcare. - G. Rejikumar; Aswathy Asokan-Ajitha; P. Kalpana; Aicha Oumessaoud; Khaled Lahlouh (IEEE Trans. Engineering Management, 2023)

A study on the extension of TAM model with TPB in the adoption of mobile payment applications. - M. Dhanya; G. Rejikumar; Ashish Joy (Int. J. Bus. Inf. Syst., 2024)

Modeling and Analyzing Online Food Delivery Services Using Design Thinking: An Optimization Approach. - G. Rejikumar; V. G. Venkatesh; Nacef Mouri; Yangyan Shi; Mathew Thomas Gil (IEEE Trans. Engineering Management, 2024)