How does the application of an IT service innovation affect firm performance? A theoretical framework and empirical analysis on e-commerce. - Andrea Ordanini; Gaia Rubera (Inf. Manag., 2010)

Design Innovativeness and Product Sales' Evolution. - Gaia Rubera (Mark. Sci., 2015)

Measuring Competition for Attention in Social Media: National Women's Soccer League Players on Twitter. - Federico Rossi; Gaia Rubera (Mark. Sci., 2021)