When Less Is More: Data and Power in Advertising Experiments. - Garrett A. Johnson; Randall A. Lewis; David H. Reiley (Mark. Sci., 2017)

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry? - Garrett A. Johnson; Scott K. Shriver; Shaoyin Du (Mark. Sci., 2020)

Privacy and Market Concentration: Intended and Unintended Consequences of the GDPR. - Garrett A. Johnson; Scott K. Shriver; Samuel G. Goldberg (Manag. Sci., 2023)