Measuring and Mitigating the Costs of Stockouts. - Eric T. Anderson; Gavan J. Fitzsimons; Duncan Simester (Manag. Sci., 2006)

Brands: The Opiate of the Nonreligious Masses? - Ron Shachar; Tülin Erdem; Keisha M. Cutright; Gavan J. Fitzsimons (Mark. Sci., 2011)

Vice-Virtue Bundles. - Peggy J. Liu; Kelly L. Haws; Cait Lamberton; Troy H. Campbell; Gavan J. Fitzsimons (Manag. Sci., 2015)

The Primacy of "What" over "How Much": How Type and Quantity Shape Healthiness Perceptions of Food Portions. - Peggy J. Liu; Kelly L. Haws; Karen Scherr; Joseph P. Redden; James R. Bettman; Gavan J. Fitzsimons (Manag. Sci., 2019)

Using machine learning to identify important predictors of COVID-19 infection prevention behaviors during the early phase of the pandemic. - Caspar J. van Lissa; Wolfgang Stroebe; Michelle R. vanDellen; N. Pontus Leander; Maximilian Agostini; Tim Draws; Andrii Grygoryshyn; Ben Gützgow; Jannis Kreienkamp; Clara S. Vetter; Georgios Abakoumkin; Jamilah Hanum Abdul Khaiyom; et al. (Patterns, 2022)