Linking Work Design to Mass Customization: A Sociotechnical Systems Perspective. - Gensheng (Jason) Liu; Rachna Shah; Roger G. Schroeder (Decis. Sci., 2006)

When to Mass Customize: The Impact of Environmental Uncertainty. - Gensheng (Jason) Liu; Rachna Shah; Emin Babakus (Decis. Sci., 2012)