An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics. - George Baltas; P. Doyle (J. Oper. Res. Soc., 1998)

Utility-consistent Brand Demand Systems with Endogenous Category Consumption: Principles and Marketing Applications. - George Baltas (Decis. Sci., 2001)

Comparative behavioural analysis in selected EU countries: A brand modelling approach. - George Baourakis; George Baltas (Oper. Res., 2003)

A model for multiple brand choice. - George Baltas (Eur. J. Oper. Res., 2004)

Modelling category demand in retail chains. - George Baltas (J. Oper. Res. Soc., 2005)

Brand preference: A comparative consumer study in selected EU countries. - George Baourakis; George Baltas; Meline Izmiryan; Nikos Kalogeras (Oper. Res., 2007)

Measuring brand equity in the car market: a hedonic price analysis. - George Baltas; Charalampos Saridakis (J. Oper. Res. Soc., 2010)

Designing Lines of Cars That Optimize the Degree of Differentiation vs. Commonality among Models in the Line: A Natural Intelligence Approach. - Charalampos Saridakis; Stelios Tsafarakis; George Baltas; Nikolaos F. Matsatsinis (IS-MiS, 2012)

Ultra low delay switching for networked music performance. - George Baltas; George Xylomenos (IISA, 2014)

Evaluating the impact of network I/O on ultra-low delay packet switching. - George Baltas; George Xylomenos (ISCC, 2015)

Optimizing differentiation and commonality levels among models in car line-ups: An empirical application of a nature-inspired heuristic mechanism. - Charalampos Saridakis; Stelios Tsafarakis; Pavlos Delias; George Baltas; Nikolaos F. Matsatsinis (Expert Syst. Appl., 2015)

No-Execute-After-Read: Preventing Code Disclosure in Commodity Software. - Jan Werner; George Baltas; Rob Dallara; Nathan Otterness; Kevin Z. Snow; Fabian Monrose; Michalis Polychronakis (AsiaCCS, 2016)

Private labels and retail assortment planning: a differential evolution approach. - Stelios Tsafarakis; Charalampos Saridakis; Nikolaos F. Matsatsinis; George Baltas (Ann. Oper. Res., 2016)