Marketing and MIS (panel session): another entry on the MIS dance card or the true partner? - Richard T. Watson; George M. Zinkhan; Pierre R. Berthon; Ben Dyer (ICIS, 1997)

Object-Orientation: A New Perspective on Strategy. - Richard T. Watson; George M. Zinkhan; Leyland F. Pitt (AIWoRC, 2000)

Integrated Internet Marketing. - Richard T. Watson; George M. Zinkhan; Leyland F. Pitt (Commun. ACM, 2000)

Web Home Page Complexity and Communication Effectiveness. - Gary Geissler; George M. Zinkhan; Richard T. Watson (J. Assoc. Inf. Syst., 2001)