Consumer Response to Different Discount Sales Promotional Messages. An Eye Tracking and EEG Experiment. - Ioanna Yfantidou; Georgios Tsourvakas; Vangelis P. Oikonomou; Ioannis Kompatsiaris (EUSIPCO, 2024)

Neuromarketing and Health Marketing Synergies: A Protection Motivation Theory Approach to Breast Cancer Screening Advertising. - Dimitra Skandali; Ioanna Yfantidou; Georgios Tsourvakas (Inf., 2025)