Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences? - Deepa Chandrasekaran; Gerard J. Tellis (Mark. Sci., 2008)

Functional Regression: A New Model for Predicting Market Penetration of New Products. - Ashish Sood; Gareth M. James; Gerard J. Tellis (Mark. Sci., 2009)

Do Innovations Really Pay Off? Total Stock Market Returns to Innovation. - Ashish Sood; Gerard J. Tellis (Mark. Sci., 2009)

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies. - Ashish Sood; Gerard J. Tellis (Mark. Sci., 2011)

Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder. - Ashish Sood; Gareth M. James; Gerard J. Tellis; Ji Zhu (Mark. Sci., 2012)

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. - Seshadri Tirunillai; Gerard J. Tellis (Mark. Sci., 2012)

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations. - Abhishek Borah; Gerard J. Tellis (Mark. Sci., 2014)

Skimming or Penetration? Strategic Dynamic Pricing for New Products. - Martin Spann; Marc Fischer 001; Gerard J. Tellis (Mark. Sci., 2015)

Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control. - Seshadri Tirunillai; Gerard J. Tellis (Mark. Sci., 2017)

Cash or Non-Cash? Unveiling Ideators' Incentive Preferences in Crowdsourcing Contests. - Christoph Riedl; Johann Füller; Katja Hutter; Gerard J. Tellis (CoRR, 2024)

Cash or Non-Cash? Exploring Ideators' Incentive Preferences in Crowdsourcing Contests. - Christoph Riedl; Johann Füller; Katja Hutter; Gerard J. Tellis (J. Manag. Inf. Syst., 2024)

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests. - J. Jason Bell; Christian Pescher; Gerard J. Tellis; Johann Füller (Mark. Sci., 2024)