Supplier-Switching Inertia and Competitive Asymmetry: A Demand-Side Perspective. - Sali Li; Anoop Madhok; Gerhard R. Plaschka; Rohit Verma (Decis. Sci., 2006)

Predicting customer choice in services using discrete choice analysis. - Rohit Verma; Gerhard R. Plaschka; Brian Hanlon; Ashley Livingston; Karl Kalcher (IBM Syst. J., 2008)