The Dependent Variable in Research Into the Effects of Creativity Support Systems: Quality and Quantity of Ideas. - Berend Wierenga; Gerrit H. van Bruggen (MIS Q., 1998)

Developing a Customized Decision-Support System for Brand Managers. - Berend Wierenga; Gerrit H. van Bruggen (Interfaces, 2001)

DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception. - Gary L. Lilien; Arvind Rangaswamy; Gerrit H. van Bruggen; Katrin Starke (Inf. Syst. Res., 2004)

Virtual communities: A marketing perspective. - Kristine de Valck; Gerrit H. van Bruggen; Berend Wierenga (Decis. Support Syst., 2009)

How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations. - Ujwal Kayande; Arnaud De Bruyn; Gary L. Lilien; Arvind Rangaswamy; Gerrit H. van Bruggen (Inf. Syst. Res., 2009)

Prediction Markets as institutional forecasting support systems. - Gerrit H. van Bruggen; Martin Spann; Gary L. Lilien; Bernd Skiera (Decis. Support Syst., 2010)

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth. - Ralf van der Lans; Gerrit H. van Bruggen; Jehoshua Eliashberg; Berend Wierenga (Mark. Sci., 2010)

Competition for Attention in Online Social Networks: Implications for Seeding Strategies. - Sarah Gelper; Ralf van der Lans; Gerrit H. van Bruggen (Manag. Sci., 2021)