Generalized zero sets location and absolute robust stabilization of continuous nonlinear control systems. - Gila E. Fruchter (Autom., 1991)

Dynamic promotional budgeting and media allocation. - Gila E. Fruchter; Shlomo Kalish (Eur. J. Oper. Res., 1998)

A dual control problem and application to marketing. - Gila E. Fruchter (Eur. J. Oper. Res., 2001)

Advertising in a Competitive Product Line. - Gila E. Fruchter (IGTR, 2001)

Dynamic Online and Offline Channel Pricing for Heterogeneous Customers in Virtual Acceptance. - Gila E. Fruchter; Charles S. Tapiero (IGTR, 2005)

Dynamic brand-image-based production location decisions. - Gila E. Fruchter; Eugene D. Jaffe; Israel D. Nebenzahl (Autom., 2006)

Social Relationship and Transactional Marketing Policies - Maximizing Customer Lifetime Value. - Gila E. Fruchter; Simon-Pierre Sigué (J. Optimization Theory and Applications, 2009)

Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction. - Fouad El Ouardighi; Gustav Feichtinger; Gila E. Fruchter (Ann. Oper. Res., 2018)

Contract design when quality is co-created in a supply chain. - Tal Avinadav; Tatyana Chernonog; Gila E. Fruchter; Ashutosh Prasad (Eur. J. Oper. Res., 2020)

Coordinating Carbon Emissions via Production Quantities: A Differential Game Approach. - Gila E. Fruchter; Hussein Naseraldin (Games, 2021)

Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence. - Gila E. Fruchter; Ashutosh Prasad; Christophe Van den Bulte (Manag. Sci., 2022)

How responsive should a firm be to customers' expectations? - Gila E. Fruchter; Agnieszka Wiszniewska-Matyszkiel (Eur. J. Oper. Res., 2024)