Harnessing the crowds for multi-channel marketing monitoring. - Haggai Roitman; Gilad Barkai; David Konopnicki; Michal Shmueli-Scheuer (ICDE Workshops, 2014)

Measuring the effectiveness of multi-channel marketing campaigns using online chatter. - Haggai Roitman; Gilad Barkai; David Konopnicki; Aya Soffer (WWW (Companion Volume), 2014)