AdPalette: an algorithm for customizing online advertisements on the fly. - Gilbert G. Karuga; Andriy M. Khraban; Suresh K. Nair; Daniel O. Rice (Decis. Support Syst., 2001)

Optimal Design of the Online Auction Channel: Analytical, Empirical, and Computational Insights. - Ravi Bapna; Paulo B. Góes; Alok Gupta; Gilbert G. Karuga (Decis. Sci., 2002)

Bidding Agents in Online Auctions: What are they doing for the principal? - Gilbert G. Karuga; Sasidhar Maganti (AMCIS, 2004)

Using web-based search data to predict macroeconomic statistics. - Michael Ettredge; John Gerdes Jr.; Gilbert G. Karuga (Commun. ACM, 2005)

Assessing the Impact of Premier Information Systems Research over Time. - Gilbert G. Karuga; Paul Benjamin Lowry; Vernon J. Richardson (Commun. Assoc. Inf. Syst., 2007)

Assessing Leading Institutions, Faculty, and Articles in Premier Information Systems Research Journals. - Paul Benjamin Lowry; Gilbert G. Karuga; Vernon J. Richardson (Commun. Assoc. Inf. Syst., 2007)

Predicting Bidders' Willingness to Pay in Online Multiunit Ascending Auctions: Analytical and Empirical Insights. - Ravi Bapna; Paulo B. Góes; Alok Gupta; Gilbert G. Karuga (INFORMS J. Comput., 2008)

Optimal Lot Sizing Policies For Sequential Online Auctions. - Arvind K. Tripathi; Suresh K. Nair; Gilbert G. Karuga (IEEE Trans. Knowl. Data Eng., 2009)

The role of cognitive conflict in open-content collaboration. - Kiljae K. Lee; Gilbert G. Karuga (AMCIS, 2010)

The effect of pricing online content on perceived information quality in online sites. - Juan Mao; Gilbert G. Karuga (AMCIS, 2010)

Understanding Willingness-to-Pay Formation of Repeat Bidders in Sequential Online Auctions. - Paulo B. Góes; Gilbert G. Karuga; Arvind K. Tripathi (Inf. Syst. Res., 2010)

Bidding Behavior Evolution in Sequential Auctions: Characterization and Analysis. - Paulo B. Góes; Gilbert G. Karuga; Arvind K. Tripathi (MIS Q., 2012)