Viewing the Web as a marketplace: the case of small companies. - Gina Colarelli O'Connor; Bob O'Keefe (Decis. Support Syst., 1997)

The Internet as a New Marketplace: Implications for Consumer Behavior and Marketing Management. - Gina Colarelli O'Connor; Robert O'Keefe (Handbook of Electronic Commerce, 2000)

Commercializing discontinuous innovations: bridging the gap from discontinuous innovation project to operations. - Mark P. Rice; Richard Leifer; Gina Colarelli O'Connor (IEEE Trans. Engineering Management, 2002)

Managing Interdisciplinary, Longitudinal Research Teams: Extending Grounded Theory-Building Methodologies. - Gina Colarelli O'Connor; Mark P. Rice; Lois Peters; Robert W. Veryzer (Organ. Sci., 2003)

Organisational approaches to building a radical innovation dynamic capability. - Gina Colarelli O'Connor; Albert S. Paulson; Richard DeMartino (Int. J. Technol. Manag., 2008)

Organizational Conservatism, Strategic Human Resource Management, and Breakthrough Innovation. - Byungchul Choi; T. Ravichandran 001; Gina Colarelli O'Connor (IEEE Trans. Engineering Management, 2019)