Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products. - Glen L. Urban (Oper. Res., 1970)

A Model for Managing a Family-Planning System. - Glen L. Urban (Oper. Res., 1974)

Preface. - William P. Pierskalla; Glen L. Urban (Oper. Res., 1976)

A Normative Methodology for Modeling Consumer Response to Innovation. - John R. Hauser; Glen L. Urban (Oper. Res., 1977)

Chapter 7 Pretest market forecasting. - Glen L. Urban (Marketing, 1993)

Online trust: a stakeholder perspective, concepts, implications, and future directions. - Venkatesh Shankar; Glen L. Urban; Fareena Sultan (J. Strateg. Inf. Syst., 2002)

Website Morphing. - John R. Hauser; Glen L. Urban; Guilherme Liberali; Michael Braun 004 (Mark. Sci., 2009)

Rejoinder - Response to Comments on "Website Morphing". - John R. Hauser; Glen L. Urban; Guilherme Liberali; Michael Braun 004 (Mark. Sci., 2009)

Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph. - John R. Hauser; Guilherme Liberali; Glen L. Urban (Manag. Sci., 2014)

Morphing Banner Advertising. - Glen L. Urban; Guilherme Liberali; Erin MacDonald; Robert F. Bordley; John R. Hauser (Mark. Sci., 2014)