Out-Group-Tie Centralization and the Performance of Work Groups. - Gloria Volkmann; Johannes Putzke; Oliver Posegga; Kai Fischbach; Detlef Schoder (Wirtschaftsinformatik, 2015)

Erhebung und Diagnostik von Markenassoziationsnetzwerken auf Grundlage nutzergenerierter Inhalte. - Marc Egger; Gloria Volkmann; Detlef Schoder (Wirtschaftsinformatik, 2017)

Designing a Methodology for Marketing Intelligence Systems - The Case of Brand Image Diagnostics. - Marc Egger; Gloria Volkmann; Detlef Schoder (ECIS, 2018)

Towards Mining Brand Associations from User-Generated Content (UGC): Evidence from Linguistic characteristics. - Gloria Volkmann; Marc Egger; Detlef Schoder (ECIS, 2019)