Adoption of Gamified Systems: A Study on a Social Media Gamification Website. - Gokhan Aydin (Int. J. Online Mark., 2015)

A comparative study on attitudes towards SMS advertising and mobile application advertising. - Gokhan Aydin; Bilge Karamehmet (Int. J. Mob. Commun., 2017)

Role of Personalization in Shaping Attitudes Towards Social Media Ads. - Gokhan Aydin (Int. J. E Bus. Res., 2018)

Effect of Demographics on Use Intention of Gamified Systems. - Gokhan Aydin (Int. J. Technol. Hum. Interact., 2018)

Examining Social Commerce Intentions Through the Uses and Gratifications Theory. - Gokhan Aydin (Int. J. E Bus. Res., 2019)

How to Engage Consumers through Effective Social Media Use - Guidelines for Consumer Goods Companies from an Emerging Market. - Gokhan Aydin; Nimet Uray; Gökhan Silahtaroglu (J. Theor. Appl. Electron. Commer. Res., 2021)

Mobile Multi-Brand Loyalty Programs: Elaborating Customer Value and Satisfaction. - Gokhan Aydin (Int. J. E Bus. Res., 2022)

Overcoming resistance barriers in mobile banking through financial literacy. - Ceylan Onay; Gokhan Aydin; Sarp Kohen (Int. J. Mob. Commun., 2023)

Insights into mobile health application market via a content analysis of marketplace data with machine learning. - Gokhan Aydin; Gökhan Silahtaroglu (CoRR, 2024)