Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition. - Mercedes Esteban-Bravo; Jose M. Vidal-Sanz; Gökhan Yildirim 003 (Mark. Sci., 2014)

Can Retail Sales Volatility be Curbed Through Marketing Actions? - Mercedes Esteban-Bravo; Jose M. Vidal-Sanz; Gökhan Yildirim 003 (Mark. Sci., 2017)