Digital Innovation and Craftsmanship: the Case of C. F. Martin & Company. - Gordon Burtch; Youngjin Yoo; Aaron Weiss (ICIS, 2010)

Herding Behavior as a Network Externality. - Gordon Burtch (ICIS, 2011)

An Empirical Examination of the Antecedents of Contribution Patterns in Crowdfunded Markets. - Gordon Burtch; Anindya Ghose; Sunil Wattal (ICIS, 2011)

An Empirical Examination of Cultural Biases in Interpersonal Economic Exchange. - Gordon Burtch; Anindya Ghose; Sunil Wattal (ICIS, 2012)

An Empirical Examination of Users' Information Hiding in a Crowdfunding Context. - Gordon Burtch; Anindya Ghose; Sunil Wattal (ICIS, 2013)

An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets. - Gordon Burtch; Anindya Ghose; Sunil Wattal (Inf. Syst. Res., 2013)

Reducing Medical Bankruptcy Through Crowdfunding: Evidence from GiveForward. - Gordon Burtch; Jason Chan 002 (ICIS, 2014)

An Empirical Examination of Peer Referrals in Online Crowdfunding. - Gordon Burtch; Anindya Ghose; Sunil Wattal (ICIS, 2014)

An Experiment in Crowdfunding: Assessing the Role and Impact of Transaction-Level Information Controls. - Gordon Burtch; Anindya Ghose; Sunil Wattal (ICIS, 2014)

What Happens When Word of Mouth Goes Mobile? - Gordon Burtch; Yili Hong 002 (ICIS, 2014)

Cultural Differences and Geography as Determinants of Online Prosocial Lending. - Gordon Burtch; Anindya Ghose; Sunil Wattal (MIS Q., 2014)

What Are Social Incentives Worth? A Randomized Field Experiment in User Content Generation. - Gordon Burtch; Yili Hong 002; Ravi Bapna; Vladas Griskevicius (ICIS, 2015)

Anonymity and Language Usage: A Natural Experiment of Social Network Integration. - Ni Hong; Yili Hong 002; Gordon Burtch (ICIS, 2015)

How does Social Media Affect Contribution to Public versus Private Goods in Crowdfunding Campaigns? - Yili Hong 002; Yuheng Hu; Gordon Burtch (ICIS, 2015)

The Hidden Cost of Accommodating Crowdfunder Privacy Preferences: A Randomized Field Experiment. - Gordon Burtch; Anindya Ghose; Sunil Wattal (Manag. Sci., 2015)

Effectiveness of Performance Feedback in Stimulating User-Generated Content. - Kevin Hong; Bin Gu 003; Gordon Burtch; Nina Ni Huang; Chen Liang; Kanliang Wang; Dongpu Fu (ICIS, 2016)

Secret Admirers: An Empirical Examination of Information Hiding and Contribution Dynamics in Online Crowdfunding. - Gordon Burtch; Anindya Ghose; Sunil Wattal (Inf. Syst. Res., 2016)

Culture, Conformity, and Emotional Suppression in Online Reviews. - Yili Hong 002; Ni Huang 001; Gordon Burtch; Chunxiao Li (J. Assoc. Inf. Syst., 2016)

Designing Effective Performance Feedback Notification Systems to Stimulate Content Contribution: Evidence from a Crowdsourcing Recipe Platform. - Ni Huang 001; Bin Gu 003; Gordon Burtch; Yili Hong 002; Liang Chen; Kanliang Wang; Dongpu Fu; Bo Yang; Wei Lan (HICSS, 2017)

Incentive design for ad-sponsored content: Results from a randomized trial. - Soumya Sen; Gordon Burtch; Alok Gupta; Rüdiger Rill (INFOCOM Workshops, 2017)

Unknowns of the gig-economy. - Brad Greenwood; Gordon Burtch (Commun. ACM, 2017)

Social Network Integration and User Content Generation: Evidence from Natural Experiments. - Ni Huang 001; Yili Hong 002; Gordon Burtch (MIS Q., 2017)

Role of Communication in Online Platforms. - Yili Hong 002; Jing Peng 006; Gordon Burtch; Ni Huang 001 (AMCIS, 2018)

Lab Experiment and Field Experiment in the Digital Age: Friend or Foe? - Ravi Bapna; Gordon Burtch; Kevin Hong; Tianshu Sun; Jason Thatcher (ICIS, 2018)

Local Economic Conditions and Worker Participation in the Online Gig Economy. - Ni Huang 001; Gordon Burtch; Paul A. Pavlou (ICIS, 2018)

Mind the Gap: Accounting for Measurement Error and Misclassification in Variables Generated via Data Mining. - Mochen Yang; Gediminas Adomavicius; Gordon Burtch; Yuqing Ren (Inf. Syst. Res., 2018)

The Role of Provision Points in Online Crowdfunding. - Gordon Burtch; Yili Hong 002; De Liu (J. Manag. Inf. Syst., 2018)

Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity. - Gordon Burtch; Seth Carnahan; Brad N. Greenwood (Manag. Sci., 2018)

Stimulating Online Reviews by Combining Financial Incentives and Social Norms. - Gordon Burtch; Yili Hong 002; Ravi Bapna; Vladas Griskevicius (Manag. Sci., 2018)

Embeddedness, Prosociality, and Social Influence: Evidence from Online Crowdfunding. - Yili Hong 002; Yuheng Hu; Gordon Burtch (MIS Q., 2018)

TV Ad Events and Digital Search: On the Selection of Outcome Measures. - Shawndra Hill; Anthony M. Colas; H. Andrew Schwartz; Gordon Burtch (IEEE BigData, 2019)

Falling from Digital Grace: Participation in Online Software Contests Following Loss of Status. - Swanand J. Deodhar; Yash Babar; Gordon Burtch (HICSS, 2019)

Peer Recognition Increases User Content Generation but Reduces Content Novelty. - Gordon Burtch; Qinglai He; Yili Hong 002; Dokyun Lee (ICIS, 2019)

The Role of Religion in Online Prosocial Lending. - Amin Sabzehzar; Gordon Burtch; Yili Hong 002; Raghu T. Santanam (ICIS, 2019)

Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments. - Ni Huang 001; Gordon Burtch; Bin Gu 003; Yili Hong 002; Chen Liang; Kanliang Wang; Dongpu Fu; Bo Yang (Manag. Sci., 2019)

Investigating the Relationship Between Medical Crowdfunding and Personal Bankruptcy in the United States: Evidence of a Digital Divide. - Gordon Burtch; Jason Chan 002 (MIS Q., 2019)

Achieving Reliable Causal Inference with Data-Mined Variables: A Random Forest Approach to the Measurement Error Problem. - Mochen Yang; Edward McFowland III; Gordon Burtch; Gediminas Adomavicius (CoRR, 2020)

Examining the Heterogeneous Impact of Ride-Hailing Services on Public Transit Use. - Yash Babar; Gordon Burtch (Inf. Syst. Res., 2020)

Unemployment and Worker Participation in the Gig Economy: Evidence from an Online Labor Market. - Ni Huang 001; Gordon Burtch; Yili Hong 002; Paul A. Pavlou (Inf. Syst. Res., 2020)

Individual Sellers' Social Media Participation and Sales Activities in Social Marketplaces: Evidence from a Natural Experiment. - Siliang Tong; Yingjie Zhang; Gordon Burtch; Zhijie Lin (ICIS, 2021)

Just DM Me (Politely): Direct Messaging, Politeness, and Hiring Outcomes in Online Labor Markets. - Yili Hong 002; Jing Peng 006; Gordon Burtch; Ni Huang 001 (Inf. Syst. Res., 2021)

Combating Procrastination on Massive Online Open Courses via Optimal Calls to Action. - Ni Huang 001; Jiayin Zhang; Gordon Burtch; Xitong Li; Peiyu Chen (Inf. Syst. Res., 2021)

Estimating the Impact of "Humanizing" Customer Service Chatbots. - Scott Schanke; Gordon Burtch; Gautam Ray (Inf. Syst. Res., 2021)

Referral Timing and Fundraising Success in Crowdfunding. - Gordon Burtch; Diwakar Gupta; Paola Martin (Manuf. Serv. Oper. Manag., 2021)

A Little Too Personal: Effects of Standardization versus Personalization on Job Acquisition, Work Completion, and Revenue for Online Freelancers. - Jane Hsieh; Yili Hong 002; Gordon Burtch; Haiyi Zhu (CHI, 2022)

Dynamic Voice Clones Elicit Consumer Trust. - Scott Schanke; Gordon Burtch; Gautam Ray (HICSS, 2022)

Online Review Censorship. - Aida Sanatizadeh; Gordon Burtch; Yili Hong 002; Yuheng Hu (ICIS, 2022)

How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit. - Gordon Burtch; Qinglai He; Yili Hong 002; Dokyun Lee (Manag. Sci., 2022)

The Heterogeneous Effects of P2P Ride-Hailing on Traffic: Evidence from Uber's Entry in California. - Suvrat S. Dhanorkar; Gordon Burtch (Transp. Sci., 2022)

Managing Congestion in a Matching Market via Demand Information Disclosure. - Ni Huang 001; Gordon Burtch; Yumei He; Yili Hong 002 (Inf. Syst. Res., 2022)

Putting Religious Bias in Context: How Offline and Online Contexts Shape Religious Bias in Online Prosocial Lending. - Amin Sabzehzar; Gordon Burtch; Yili Hong 002; T. S. Raghu 001 (MIS Q., 2023)

The Effects of Online Social Identity Signals on Retailer Demand. - Yash Babar; Ali Mahdavi Adeli; Gordon Burtch (Manag. Sci., 2023)

Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System. - Shuang Zheng; Jack Tong; Hyeokkoo Eric Kwon; Gordon Burtch; Xianneng Li (ICIS, 2024)

Market Responses to Genuine Versus Strategic Generosity: An Empirical Examination of NFT Charity Fundraisers. - Chen Liang; Murat Tunc; Gordon Burtch (CoRR, 2024)

Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina. - Yuan Gao; Dokyun Lee; Gordon Burtch; Sina Fazelpour (CoRR, 2024)

Gender Bias and Property Taxes. - Gordon Burtch; Alejandro Zentner (CoRR, 2024)

The Next Frontiers of Digital Innovation Research. - Youngjin Yoo; Ola Henfridsson; Jannis Kallinikos; Robert Wayne Gregory; Gordon Burtch; Sutirtha Chatterjee; Suprateek Sarker (Inf. Syst. Res., 2024)

Healthcare Across Boundaries: Urban-Rural Differences in the Consequences of Telehealth Adoption. - Meizi Zhou; Xuelin Li; Gordon Burtch (Inf. Syst. Res., 2024)

Understanding the Role of Lead Organizational Donor Types in Civic Crowdfunding. - Ghazwan Hassna; Gordon Burtch; J. Leon Zhao (J. Assoc. Inf. Syst., 2024)

Knowledge sharing between project creators and backers in rewards-based crowdfunding. - Arvind Malhotra; Gordon Burtch; Jonathan Wareham (J. Knowl. Manag., 2024)

Recharging Retail: Estimating Consumer Demand Spillovers from Electric Vehicle Charging Stations. - Yash Babar; Gordon Burtch (Manuf. Serv. Oper. Manag., 2024)

Generative AI Degrades Online Communities. - Gordon Burtch; Dokyun Lee; Zhichen Chen (Commun. ACM, 2024)

Estimating Career Benefits from Online Community Leadership: Evidence from Stack Exchange Moderators. - Jens Forderer; Gordon Burtch (Manag. Sci., 2025)

Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System. - Shuang Zheng; Siliang Tong; Hyeokkoo Eric Kwon; Gordon Burtch; Xianneng Li (Mark. Sci., 2025)