An Empirical Study of Association Among Financial Literacy, Financial Attitude and Financial Behaviour of Gen - Z. - Vijayalakshmi R; B. Sudha; Maged Farouk; Gouher Ahmed (ICCR, 2022)

Machine Learning Price Prediction During and Before COVID-19 and Consumer Buying Behavior. - Tauqeer Faiz; Rakan Aldmour; Gouher Ahmed; Muhammad Alshurideh; Ch. Paramaiah (The Effect of Information Technology on Business and Marketing Intelligence Systems, 2023)

Interdependencies and Integration of Smart Buildings and Smart Cities: A Case of Dubai. - Mounir El Khatib; Gouher Ahmed; Muhammad Alshurideh; Ahmad Al-Nakeeb (The Effect of Information Technology on Business and Marketing Intelligence Systems, 2023)

Dubai Smart City as a Knowledge Based Economy. - Mounir M. El Khatib; Naseem Abidi; Ahmad Al-Nakeeb; Muhammad Alshurideh; Gouher Ahmed (The Effect of Information Technology on Business and Marketing Intelligence Systems, 2023)

Machine Learning Techniques for Stock Market Predictions: A Case of Mexican Stocks. - Aqila Rafiuddin; Jesus Cuauhtemoc Tellez Gaytan; Gouher Ahmed; Muhammad Alshurideh (The Effect of Information Technology on Business and Marketing Intelligence Systems, 2023)

The Organizational Resources and Knowledge Management Capability: A Systematic Review. - Nabeel Al Amiri; Rabiah Eladwiah Abdul Rahim; Gouher Ahmed (J. Inf. Knowl. Manag., 2023)

Indian Banking Precision Marketing: A Comparative Analysis of Machine Learning Customer Segmentation Algorithms. - Gouher Ahmed; Amer Ahmed; Muhib Ahmed; Jeya Latha; Pranav Kumar (ICCR, 2024)

Artificial Intelligence in Identifying Market Opportunities: Revolutionizing Entrepreneurial Strategy and Innovation. - Muhammad Turki Alshurideh; Bilal Zakarneh; Samer Hamadneh; Gouher Ahmed; Channaganu Paramaiah; Haitham M. Alzoubi (ICCR, 2024)

A Model-Based Approach to Enhance the Communication Between the Participants of Collaborative Business Processes. - Amber Murtaza; Abdul Rehman 003; Saif Ur Rehman Malik; Gouher Ahmed; Assad Abbas; Muhammad Adnan Khan 001 (IEEE Access, 2024)