A Model for Trade-Up and Change in Considered Brands. - Greg M. Allenby; Mark J. Garratt; Peter E. Rossi (Mark. Sci., 2010)

Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance. - Jeffrey P. Dotson; Greg M. Allenby (Mark. Sci., 2010)

Bayesian Analysis of Hierarchical Effects. - Sandeep R. Chandukala; Jeffrey P. Dotson; Jeff D. Brazell; Greg M. Allenby (Mark. Sci., 2011)

Identifying Unmet Demand. - Sandeep R. Chandukala; Yancy D. Edwards; Greg M. Allenby (Mark. Sci., 2011)

Testing Models of Strategic Behavior Characterized by Conditional Likelihoods. - Thomas Otter; Timothy J. Gilbride; Greg M. Allenby (Mark. Sci., 2011)

Multiple-Constraint Choice Models with Corner and Interior Solutions. - Takuya Satomura; Jaehwan Kim; Greg M. Allenby (Mark. Sci., 2011)

The Effect of Media Advertising on Brand Consideration and Choice. - Nobuhiko Terui; Masataka Ban; Greg M. Allenby (Mark. Sci., 2011)

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis. - Joachim Büschken; Thomas Otter; Greg M. Allenby (Mark. Sci., 2013)

A Direct Utility Model for Asymmetric Complements. - Sanghak Lee; Jaehwan Kim; Greg M. Allenby (Mark. Sci., 2013)

Models of Sequential Evaluation in Best-Worst Choice Tasks. - Tatiana Dyachenko; Rebecca Walker Reczek; Greg M. Allenby (Mark. Sci., 2014)

Modeling Indivisible Demand. - Sanghak Lee; Greg M. Allenby (Mark. Sci., 2014)

Sentence-Based Text Analysis for Customer Reviews. - Joachim Büschken; Greg M. Allenby (Mark. Sci., 2016)

Monetizing Ratings Data for Product Research. - Nino Hardt; Alex Varbanov; Greg M. Allenby (Mark. Sci., 2016)

Price Promotions in Choice Models. - John R. Howell; Sanghak Lee; Greg M. Allenby (Mark. Sci., 2016)

Benefit-Based Conjoint Analysis. - Dong Soo Kim; Roger A. Bailey; Nino Hardt; Greg M. Allenby (Mark. Sci., 2017)

Personalized market response analysis for a wide variety of products from sparse transaction data. - Tsukasa Ishigaki; Nobuhiko Terui; Tadahiko Sato; Greg M. Allenby (Int. J. Data Sci. Anal., 2018)

Optimal Product Design by Sequential Experiments in High Dimensions. - Mingyu Joo; Michael L. Thompson; Greg M. Allenby (Manag. Sci., 2019)

Inference for Product Competition and Separable Demand. - Adam N. Smith; Peter E. Rossi; Greg M. Allenby (Mark. Sci., 2019)

Improving Text Analysis Using Sentence Conjunctions and Punctuation. - Joachim Büschken; Greg M. Allenby (Mark. Sci., 2020)

Explaining Preference Heterogeneity with Mixed Membership Modeling. - Marc R. Dotson; Joachim Büschken; Greg M. Allenby (Mark. Sci., 2020)

Integrating Textual Information into Models of Choice and Scaled Response Data. - Hyowon Kim; Greg M. Allenby (Mark. Sci., 2022)

A Direct Utility Model for Access Costs and Economies of Scope. - Dong Soo Kim; Sanghak Lee; Taegyu Hur; Jaehwan Kim; Greg M. Allenby (Manag. Sci., 2024)

Using Text Analysis in Parallel Mediation Analysis. - Judy (zijing) Zhang; H. Alice Li; Greg M. Allenby (Mark. Sci., 2024)