Competitive One-to-One Promotions. - Greg Shaffer; Z. John Zhang (Manag. Sci., 2002)

Research Note - Price-Matching Guarantees, Retail Competition, and Product-Line Assortment. - Anne T. Coughlan; Greg Shaffer (Mark. Sci., 2009)

Comparative Advertising and In-Store Displays. - Greg Shaffer; Florian Zettelmeyer (Mark. Sci., 2009)

Contract Design with a Dominant Retailer and a Competitive Fringe. - Sreya Kolay; Greg Shaffer (Manag. Sci., 2013)

Managing Channel Profits When Retailers Have Profitable Outside Options. - Roman Inderst; Greg Shaffer (Manag. Sci., 2019)

Slotting Fees and Price Discrimination in Retail Channels. - Sreya Kolay; Greg Shaffer (Mark. Sci., 2022)

Bundling and Line Extensions in Distribution Channels. - Roman Inderst; Fabian Griem; Greg Shaffer (Manag. Sci., 2025)