How to use the innovative potential of online communities? Netnography - an unobtrusive research method to absorb the knowledge and creativity of online communities. - Gregor Jawecki; Johann Füller (Int. J. Bus. Process. Integr. Manag., 2008)

Consumer Empowerment Through Internet-Based Co-creation. - Johann Füller; Hans Mühlbacher; Kurt Matzler; Gregor Jawecki (J. Manag. Inf. Syst., 2010)